The Business of the 21st Century – Part III

[In Part III of Seth Leffert's review of The Business of the 21st Century, by Robert T Kiyosaki, he introduces and explains the main component of success as a MLM business owner. If you're arriving here NOT having read the previous parts, feel free to do so now: Part 1, Part 2.]

Now that I have done my investigative research into the Business of the 21st Century and found my company and product, it is time to get started. This is traditionally the hardest part of building any new business. What do I need to do to get a presence in the market and to attract people to me?

Robert T Kiyosaki and Mr. Flemming make a very interesting point here. Perhaps this is the most significant point of the whole book, The Business of the 21st Century. In the Network Marketing Industry (NMI) the least likely person to survive building a new business is a Sales Person. Hey! That works for me, as I have already stated I do not want to sell someone on my new product line. I want them to want to buy it of their own volition. I just want to be the person who introduced them to it. But, of course, in the end someone is buying the product, so in reality someone is selling it to them. Right?

The Business of the 21st Century: Salesperson out, Systems in!

Yes and no. Here is where the authors decree that Network Marketing has come into it’s own and has become the Business of the 21st Century. What makes a person successful in the Network Marketing Industry is their ability to present the product line in a way that is completely reproducible for the next person down the line. There needs to be a system that each and every person can adopt that is proven and easy to do. Here is where the internet has changed the game.

From what I have seen every Network Marketing Industry — NMI — company offers their associates, or distributors, a corporate sponsored website, whether as part of their package or for a nominal monthly fee. This is great and there are generally tools for presenting the system or line, but it is usually based on a sales model. In other words, you have videos and product brochures, testimonial and lots of content online, but you still have to be the one selling the prospective buyer on this content. So in reality it is not a reproducible system, because to be really good at it and grow my business I would still need to be a great sales person.

Reproducible Systems Will Define The Business of the 21st Century

What is really needed is a system where I, the new associate, can participate in such a way that you can direct people to someone in a video who will do all of the selling for you in a wonderfully friendly and informative way in around 15 minutes. That is about the normal tolerance for someone who is going to sit and watch while they are being “sold” on something. This is how to let me become the friendly presenter – the friend who is telling a compelling story – the regular person who does not have an underlying agenda of selling. You can’t believe how quickly someone picks up on the underlying current of “buy this from me…please!!!”.

Along with this tool, the Sales Presentation videos, there has to be a tried and true system for organizing my activities, setting realistic goals and being held accountable to them and recognition of success. This is where the team leader – my sponsor in this case – becomes the true leader. This is what I need to become as well, because I want to build my own business. I am the new owner of a business that can truly work to give me financial freedom and all it takes is learning how to train my people on the same exact system.

Again, if you haven’t done so previously, please be sure to read The Business of the 21st Century — Part 1 and The Business of the 21st Century — Part 2 of this series! And, of course, as a big fan of Robert T Kiyosaki, please feel free to read more book reviews.

From the office of Drew Berman, contributed by Seth Lefferts.

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PS: Looking for a system that will knock your socks off with value? New to marketing on the internet? You owe it to yourself to check this out too: http://MillionairesInAction.com. Finally, ask yourself, are you ready to delve into The Business of the 21st Century yet?

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