People do business with people, not websites. The more high tech we get, the more high touch we need to be. Your website is up and running. You blog on a regular basis. Your facebook account is up-to-date and interesting. You tweet often and are mastering Google ad words and your pay-per-click campaign is a well oiled machine. Great! Good for you. You are doing everything right. You are a current, hip, cutting edge entrepreneur. Well done. If it is working, don’t stop. But that is only half of the big picture. [...]