What is my "Why"?

To be successful at anything we must have a really great reason for doing it. To be successful we need vision, passion, motivation, focus and persistence. Without these key elements we will not find success in what we put our minds to, or very limited success at a best. Yet, we have to find these keys within ourselves. No one can put them into you, and no one can do these things, or feel these things, for you. If we are lucky enough, we can find someone like Drew who is capable of helping us find these keys. A mentor is a great asset in our journey to success in business and life, but the real work comes for each of us individually doing our thing. So the big question is, how do we find these keys to success? The short answer is ‘why are we doing what we are doing’?

This holds true in anything in our lives, good or bad, because if we give our energy to negative things, then that is what we will be successful at. Therefore, what we need is to find our passionate ‘why’ for the things that we want in our lives and truly love. We need to find the emotion that is driving us to do something. I am a photographer by desire and drive. I am driven to capture images of the world around me because I see things in my own unique way and I love to communicate that through photography. But, I don’t consider any of my images great until they evoke an emotion within me and within others viewing them. That is when a total stranger becomes motivated to buy one of my images, and I understand that and feel the same exact way. This is exactly how it works for everything we do in our lives.

Why did I join this company? Why am I starting something new in my life (at my ripe age)? Why am I willing to risk so much in a brand new field for me? It’s because I feel so very passionately about changing my life style. It is overwhelming at first, and I have to overcome my unfamiliarity with the methods and processes of doing the ‘work’, but I have the passion and motivation to keep me focused on my vision. With all of these keys, I only need to be persistent and I will succeed. It is that simple. So, find your passionate ‘why’ and whatever it is about…do that! Use it to become the best at what you are.
From the office of Drew Berman, contributed by Seth Lefferts.

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