[In Part II, Seth Leffert's review of The Business of the 21st Century, by Robert T Kiyosaki, he explains what it means to be a business owner. If you haven't read the previous chapter, please do so now: Part 1]

As a self-employed consultant generating a nice income I should think that I have been a business owner. Well, that’s true, but only of a small business that cannot grow, because I can’t teach what I do to someone else and have it be done to my specifications. It just isn’t possible, because they are not me. Therefore, I am an employee of my own company. I can’t replicate myself, therefore I can’t grow beyond my own time boundaries. This certainly is not what the Business of the 21st Century is all about!

The Business of the 21st Century Defined

So, a business owner has to have something that is reproducible. It has to have a great product or service, an easy to learn skill set that pretty much anyone can do and a set of tools that are inexpensive and reliable for producing certain measurable results. These are the criteria for building a business that can grow without boundaries. In fact, once it has been established and is growing on it’s own, it doesn’t even require my time while still producing a steady stream of income. This is the classic definition of Passive Income. This is the definition of a Network Marketing business.

Actually, it can be the definition of a network marketing business as long as certain things apply. First of all is addressing that issue of a great product or service. Have you seen what people are offering in the network marketing world? Yikes. I just don’t get most of it. I think that the founders are really more excited about building a compensation plan and then just plugging in whatever they think can sell and then they start to push it out the door. The only people who can do anything in this type of a business are sales people, which I already said I am not doing. I am not going to be a “sales person”. The product — and the business, for that matter — need to sell themselves.

My Rule Book for the Business of the 21st Century

Therefore, Rule #1 is that the product must be of extremely high quality and it must be something that most people would want. It has to evoke some kind of emotion about it to cause people to buy it, so it has to strike home somehow.

Then there is the question of how much these people would be willing to pay for it. So, Rule #2 for the Business of the 21st Century is that its products must be of perceived value for the average person to consider diverting some of their hard-earned cash over to it, instead of holding on to their money to “go towards paying the phone bill, heating bill, the rent” and so on.

Also, there is no way that I am going to warehouse anything. I already have enough stuff to fill every room in my house, including the basement and the garage. Thank God I don’t have a storage unit…yet. No, not going to happen. So, Rule #3 is that it must be reliably available directly from the manufacturer.

That means that Rule #4 for the Business of the 21st Century is that the individual company behind it all must be of the highest integrity with their intentions, vision, mission statement, management, and above all, their actions, so that anyone doing their due diligence will come up loving what they see.

There, I have defined my rule book of what the company and product must be.

Don’t miss a beat! Be sure to check out The Business of the 21st Century — Part 1 if you haven’t already and Part 3 to continue to the review.
From the office of Drew Berman, contributed by Seth Lefferts.

New here? If you’re just getting here for the first time, fear not! Have an opinion, share it! Want more information? Ask for it! All you have to do is put your name and e-mail in the little box below. Presto!

Want immediate results? I am currently looking for 2 individuals to add to my team and mentor to a 6 figure income. Leave your contact information in the form below below or to the right. In return, I’ll send my latest ebook to you for F*R*E*E. Plus, you’ll get a series of interviews and conversations as part of my Millionaire Mindset Masters Series with industry leaders such as Mike Dillard, Jeff Combs, and Cedrick Harris! Last, but not least, I’ll provide you with access to regular MLM training from some of the top 6 and 7-figure industry earners in the business. After you’ve submitted your information in the form, if you wish to fast-track our conversation, schedule some time in my calendar. I look forward to working with you!! Get with the best! Nothing to lose, everything to gain!

PS: Looking for a system that will knock your socks off with value? New to marketing on the internet? You owe it to yourself to check this out too: http://MillionairesInAction.com. Is the Business of the 21st Century your kind of business?

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That’s right! Lifestyle unlimited, folks! Can you imagine? Great health + passive income + free time = LIFESTYLE and that’s what life is all about, isn’t it?!?! Well, last week I took a day off. Yep! And you know what? I didn’t have to ask permission from “the boss”! I don’t have one! I fired my boss decades ago! Now I enjoy the journey every day with all of you. I practice lifestyle unlimited. Here are not one, but two videos from a field trip to NYC!

Here is the next video…

Best to you!
- Drew

New here? If you’re just getting here for the first time, fear not! Have an opinion, share it! Want more information? Ask for it! All you have to do is put your name and e-mail in the little box below. Presto!

Want immediate results? I am currently looking for 2 individuals to add to my team and mentor to a 6 figure income. Leave your contact information in the form below below or to the right. In return, I’ll send my latest ebook to you for F*R*E*E as well as give you access to regular MLM training from some of the top 6 and 7-figure industry earners in the business. After you’ve submitted your information in the form, if you wish to fast-track our conversation, schedule some time in my calendar. I look forward to working with you!! Get with the best! Nothing to lose, everything to gain!

PS: Looking for a system that will knock your socks off with value? New to marketing on the internet? You owe it to yourself to check this out too: http://MillionairesInAction.com

A Good Team Makes All The Difference

Needless to say, the experience of the past year has been a bit unsettling. Being an entrepreneur I began to investigate other ways to supplement (or even replace) my income. It seemed as if the “traditional or usual” way to earn an income had been compromised enough (at least for the time being) to send me searching for a better way.

So I stumbled into network marketing. A friend of a friend was talking about this great new product and how we are going to make a ton of money off of it, so naturally I was intrigued. Intrigued enough that I signed up (along with a few of my friends in that social network).

It was a pretty good product. It was a great business model and compensation plan. After learning the business and getting my feet wet over the next couple months I found that I had little knowledge of what network marketing really consisted of. I had several pre-conceived notions that now seemed silly. What thrilled me the most was the idea of an actual, sustainable passive income. But after being involved in this particular company for the time that I was, I came to realize that there was a major piece of this puzzle missing. A piece that was big enough to sabotage any chance of any residual (or current for that matter) income. Of all the people I knew and was working with in this company there was never any real focus or game-plan or goals.

There was a ton of energy (which was a good thing – good to keep everyone excited) but there was absolutely no focus. There was no team work and no expert training and/or mentoring.

It was a great business model with a decent product with no means of implementation and execution.

My next train of thought was (albeit obviously) to find a company that had a great product (or line of products) and a brilliant compensation plan all combined with an experienced team that knew how to harness energy and enthusiasm and channel it into a focus that could be effectively used.

And then I found it!

I found a company that was not missing any pieces to the puzzle.

• Great product line
• Brilliant compensation plan
• Longevity (and upward growth curve)
• Positive and energetic founders and leaders
• Focused and precise methods

And, to top it all off, I am especially fortunate to have become an associate in a team working very closely with a network marketing industry leader. His name is Drew Berman. Although I have a good deal to learn still, I feel that in this team, along with Drew’s unwavering guidance, I have the tools I need at my disposal to succeed at something that in the past I would have never thought possible.  The sky is the limit!
From the office of Drew Berman, contributed by Al Davis.

New here? If you’re just getting here for the first time, fear not! Have an opinion, share it! Want more information? Ask for it! All you have to do is put your name and e-mail in the little box below. Presto!